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Hyper-personalization – This Time, It’s Personal
I recently bought a smoker box for my BBQ from the local hardware store. I go in there all the time, often with my two children. The store owner Jeff recognized me, and asked “are you starting to...
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Customer Intelligence Management is Here!
Customer Intelligence Management (CIM) Systems have emerged to address an unmet need. If the customer is an important concept for your organization, then it des erves a system to manage customer data...
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The Barber of Brooklin
I sat in the waiting chair for 40 minutes while he finished with another client. “Hey Dave, how’ve ya been?” “Nothing to complain about.” I sat in the barber’s chair and without hesitation he said...
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Getting Value from “Digital Garbage”
Durham Region in Ontario, Canada has been deadlocked for years in a debate over garbage incineration. There seem to be equal amounts of proponents and detractors for this controversial plan. But...
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Want to Acquire More Customers? Raise your Customer IQ.
My local telephone company has tried to win my business for television and internet services for years. Over 15 years actually. I estimate they’ve sent me 180 mailings or more – about 1 per month....
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Customer IQ – You Know it When you See It
Sometimes it is just obvious that an organization has a high Customer IQ. I once experienced it from an electronics manufacturer. My LCD TV was starting to break down – there were horizontal lines...
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Now You See Me, Now You Don’t
The Trials & Tribulations of the Anonymous Customer I bought an office chair from an office retailer a few months ago. Seeing as I was buying something I wanted vs. something I needed immediately,...
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My ‘Thing Lake’ and Your Data Lake Have the Same Problem
David Corrigan’s ‘Thing Lake’ Sometimes my house gets messy. Like a lot of people, I think “I can still use that” and I don’t want to throw away a lot of items. So I put them in my basement utility...
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The Post-it Notes of the Big Data World
This past weekend I decided to tackle the mess in my basement. In my last , I compared the modern data lake to my “thing lake” in the basement – a random collection of stuff that may, or may not, be...
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The Market Cries: “It’s Time for a Modern Approach to MDM and Customer 360”
Fall is a busy season for trade shows and conferences. I’ve had the pleasure to be at Strata Hadoop New York, IBM World of Watson and the Chief Analytic and Data Officer Exchange within the past month...
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